Facebook Marketing Tips and Ideas for Insurance Agents

1. Severe Weather Alert Post- As their insurance guy or gal, it�s important to show to your clients you genuinely value their well-being. One good way to accomplish this is to publish about pending bad weather. Weather.com features a service that will give you emails automatically to let you know about pending weather danger!

2. Post an Insurance Joke � Here�s one you should use: Give an insurance agent a fish and he will eat for a day. Teach him how to market and he will need a client to lunch and drink such as a fish every day.

3. Share a Client Testimonial Video � 19 out of 20 clients aren�t likely to want anything related to this idea, but every agency has some customers who love everything you do and aren�t afraid to state this facing a camera. Video testimonials are one of the finest methods to build your agency�s online reputation.Make it easy and valuable by asking them a question with a strong answer. Like, if they only had a positive claim experience ask if price is the only important factor to compare insurance companies. Use the camera in your cellular phone � it doesn�t need to be fancy. Actually the more amateurish it seems the more authentic it will feel.

4. Frequent and Interesting Posts � If you fail to interact your audience on Facebook, nothing else on this page will probably benefit you- period. If that you don�t post often, and your Facebook posts are boring, irrelevant, or self-serving, you WILL NOT SUCCEED at Facebook marketing. Fortunately there�s an incredible free resource called The Facebook Content Dashboard that provides new content ideas for insurance agents every day. Just put aside 5 minutes 3-5 times a week to visit the site and search for something interesting, educational, funny, amazing etc. and post it to your agency facebook page.

5. Local Community Event Announcement � Every community has events going on throughout the year. If you use Facebook to produce people alert to events like the farmers market or the halloween parade, you�re not just helping your fans be more engaged in their community, you�re helping community organizers get people to their events and they�re often great connectors. It is also a good reminder to all or any your fans that they�re supporting a local business by renewing their policies through you.

6. Read the Insurance Website Bible � In the event that you haven�t read The Insurance Website Marketing Bible yet you�re missing out. It is a FREE book about online insurance marketing for insurance agents and there�s an entire chapter specialized in social media marketing & Facebook. In the event that you haven�t read it already download your free copy here.

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